Democratize hunting and fishing, by informing amateurs rigorously and beyond myths, about the healthy practices of their sport and then advising them in the choice of products corresponding to their needs.
1- Respect for nature
2- The preservation of our wealth
3- Understanding our environment
4- Transmission of the most appropriate knowledge and techniques
To represent for all lovers of fishing, hunting and nature, a reference in terms of quality of information about the practice of their respective sport and the choice of products as well as the destination to find the articles best suited to their needs.